«Marketing agencies have understood for decades that desire is intensified most through visual appeal. How a product looks determines the probability of a consumer purchase more than any other variable. For apples, the consumer wants brightly colored surfaces, a rounded form, and white inner flesh. In other words, consumers want the perfect storybook apple that they have seen represented since they were children. Apples are bred to suit the cultural construction of “an apple,” and only a few varieties of apples can simulate this appearance and meet this desire. This situation is yet another case of Baudrillard’s universe of platonic madness, where onsumers are caught in the tyranny of representation that passes as essence.»
retirado de «Flesh Machine», por Critical Art Ensemble. Disponível para leitura no Centro de Arte de Santa Mónica, Barcelona, integrado na iniciativa «Dies de Bioart 07», ou para download em http://www.critical-art.net/index.html.
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